LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 25:4 April 2025
ISSN 1930-2940

Editors:
         Sam Mohanlal, Ph.D.
         B. Mallikarjun, Ph.D.
         A. R. Fatihi, Ph.D.
         G. Baskaran, Ph.D.
         T. Deivasigamani, Ph.D.
         Pammi Pavan Kumar, Ph.D.
         Soibam Rebika Devi, M.Sc., Ph.D.

Managing Editor & Publisher: M. S. Thirumalai, Ph.D.

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Homogeneity in Popular Culture:
AI and Representation of Hindu Deities in Social Media

Dr. Muralikrishnan T.R.

Abstract

This article explores how artificial intelligence (AI) and popular culture intersect within the Indian cultural context. It looks into how popular culture and AI technologies work together in cultural production, focusing on how creators intentionally and systematically design AI-based cultural content. This paper examines the impact of AI-integrated popular culture, especially regarding creativity and how such content is perceived by the uninitiated audience. A key aspect of this study is the role of aesthetics in shaping perception, which includes both everyday experiences and those connected to the arts in religious scenario. In popular culture, people can have aesthetic experiences in either or both areas, often trying to combine them into a single, meaningful experience. The study aims to open up new possibilities for understanding how art and digitally produced content come together in this process and how these different domains are increasingly interconnected. The paper tries to look into the limitations of such tools in generating images of Hindu deities and its blatantly obvious representation.

Keywords: Hindu Deities in Social Media, Artificial Intelligence (AI), AI-Generated Imagery, Cultural Representation, Cultural Stereotypes, AI Bias.

Introduction

The integration of artificial intelligence (AI) into popular culture is changing how cultural content is produced and represented in Indian visual media. It is significant now to assess how AI and digital platforms come together in the Indian cultural setting which could probably offer insights into the way creative media get actively involved in generating AI-driven content. It is now an established fact that AI is a powerful force that is transforming modern society by changing how industries, economies, and everyday life function. AI expert Pedro Domingos describes AI as a broad area that includes technologies like machine learning, neural networks, and natural language processing, all aimed at giving machines human-like abilities.

According to Domingos, AI can revolutionize fields such as healthcare, finance, transport, and entertainment by automating tasks, analyzing large amounts of data, and making decisions on its own. However, he also warns about the ethical and social issues that AI raises, such as biased algorithms and the risk of job loss, stressing the importance of responsible AI use to ensure fair and positive outcomes for everyone (Domingos, 2015).

Cultural identity, on the other hand, involves a mix of beliefs, traditions, language, and customs that shape how individuals and communities see themselves and express who they are. Cultural theorist Stuart Hall explains that cultural identity is not fixed; instead, it changes over time through social interactions and historical events. It is influenced by shared histories, social contexts, and personal experiences. Cultural identity is also linked to power structures, as dominant cultural narratives influence how groups view themselves and how others see them. Understanding cultural identity requires acknowledging its complexity and the many perspectives that contribute to the diversity of human experience (Hall, 1990).

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.

Dr. Muralikrishnan T.R.
Professor
Department of English
SREE SANKARACHARYA UNIVERSITY OF SANSKRIT, KALADY
Ernakulam, Kerala
mesmurali@gmail.com
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