LANGUAGE IN INDIA

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Volume 17:11 November 2017
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
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Environmental Print Awareness in English and Tamil
in Indian Children

Bhuvaneswari. B., M.Phil., Ph.D. Candidate
Prakash Padakannaya, Ph.D.


Abstract

Environmental print awareness refers to the stage of literacy development when children recognize familiar symbols and words, and display understanding and knowledge that print carries meaning. It has been well documented in literature that environmental print awareness influences the development of early literacy skills. This study was conducted to understand the development of environmental print awareness in kindergarten children. Thirty-eight typically developing Tamil speaking children enrolled in a English medium school and belonging to middle socioeconomic status, were followed from LKG to first grade. They were presented with 15 logos in English and 15 logos in Tamil as they appear in the environment. The 15 logos in each language belonged to three categories: child related, home related and community related. The children were presented with these stimuli every six months and their responses were recorded. Correct responses were given a score of 1 and wrong responses/ no responses were given a score of 0. The scores were analysed to look for a developmental trend in the awareness of environmental print. Results revealed that, across all the readings, children recognized child related logos best, followed by home related and then community related logos. In LKG, fewer logos were recognized and there were no differences in the recognition of English as compared to Tamil. In UKG and grade 1, more numbers of logos were recognized and English logos were recognized better than Tamil. The findings of this study have implications in creating literacy rich environments for children at home and school.

Keywords:

Children’s experiences with print start as early as they start actively engaging themselves with the print in their world. Children have ample exposure to environmental print such as sign boards, road signs, logos of products, etc., even if they are not exposed to books or other literacy materials. Young children come to experience print through shared interactions with environmental print (Enz, Prior, Gerard, & Han, 2008; Neumann, Hood, Ford, & Neumann, 2012; Vera, 2011). Children are generally able to recognize environmental print before they are able to read print in books and thus enter school with an understanding that print conveys some meaning (Kuby & Aldridge, 2004). The appearance of symbolic function corresponds to the understanding of environmental print in children (Ginsburg & Opper, 1988).

Environmental print refers to the surrounding non-continuous print that fulfils real-life functions. Environmental print is typically large, bold and uses varying colors and fonts not typically seen in books (Neumann, Hood, & Ford, 2013). Environmental print appears in a variety of fonts, shapes, sizes and generally in capital letters (Horner, 2005; Vukelich, Christie, & Enz, 2008). It includes the forms of print available in the child’s environment, like the writing present on toys, commercialized print on grocery products, popular restaurant signs, or large billboards along a highway and street signs (Pelatti, et al., 2014; Stewart & Lovelace, 2006; Adams, 1990). Thus, there are various categories of environmental print including child related, household related and community related (Horner, 2005). Researchers have shown that children tend to enjoy reading environmental print before they engage in reading print in books (Goodman, 1980; Hiebert, 1983, 1986; Hall, 1985; Wepner, 1985; Kontos, 1986; McGee, 1986; Aldrige & Rust, 1987; Clay, 1991). Environmental print awareness refers to the stage of literacy development when children recognize familiar symbols and words, and display understanding and knowledge that print carries meaning (American Speech-Language Hearing Association, 2001). According to Whitehurst and Lonigan (1998), environmental print is a sample measure of pretending to read, and pretending to read is a component of emergent reading.


This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN PRINTER-FRIENDLY VERSION.


Bhuvaneswari. B., Ph.D. Candidate
Department of Studies in Psychology
University of Mysore
Mysore 570006
Karnataka
India
bhuvana.nrb@gmail.com

Dr. Prakash Padakannaya, Ph.D.
Professor
Department of Studies in Psychology
University of Mysore
Mysore 570006
Karnataka
India
prakashp99@gmail.com


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