LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 12 : 10 October 2012
ISSN 1930-2940

Managing Editor: M. S. Thirumalai, Ph.D.
Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.
         Jennifer Marie Bayer, Ph.D.
         S. M. Ravichandran, Ph.D.
         G. Baskaran, Ph.D.
         L. Ramamoorthy, Ph.D.
Assistant Managing Editor: Swarna Thirumalai, M.A.

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M. S. Thirumalai
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Effectiveness of ESP Course for Business Administration at Community College of Jazan University: An Evaluative Study

Hussain Ahmed Liton, M.A.
Mustafa Ahmed Ali Mahmoud, Ph.D.
Md. Khurshid Alom, M.A.

Abstract

This study examines the effectiveness of ESP course for Business Administration at Community College of Jazan University in Saudi Arabia. In other words, this article aims at creating a new route to effective ESP teaching-learning curriculum techniques in the tertiary context considering learners’ specific needs in the field of Business Studies with a view to developing future professional leadership. The authors of this paper ventured to study the predicament of ESP course at Community College of Jazan University through survey questionnaires, observation as well as primary and secondary sources. The data were collected through questionnaires from a total of 20 ESP teachers at English Language Centre (ELC), and Jazan Community College (JCC). The research results revealed that the existing ESP Course syllabus is not tailored appropriately according to the students’ needs in the workplace. It, therefore, suggests that ESP Course should be redesigned in assimilating the learners’ real needs in the job field and teacher-centred traditional ESP classes need to be replaced by the learner-centred task-based language teaching (TBLT) and communicative approach as a teaching technique. The study also concludes with some effective implications and recommendations based on the findings of the research analysis.

Keywords: English for Specific Purposes (ESP), Global business, needs analysis, Business Studies

Introduction and Background

Due to rapid advancement of global information and technology, the business world is becoming more and more integrated and affiliated in the form of e-Commerce/e-Business. Most companies and organizations require especially Business graduates to have a global perspective, effective business communication skill and an understanding of different cultures. Business students need to develop skills that require problem solving, critical thinking as well as an understanding of global businesses, markets and customers of different cultures and races across the globe. In doing so, proficiency in English language is required in order of priority. So, the learners of Business studies need to be competent in English language skills that help understand and communicate with customers, company leaders as well as Business dealings globally.

This is only the beginning part of the article. PLEASE CLICK HERE TO READ THE ARTICLE IN PRINTER-FRIENDLY VERSION.

Hussain Ahmed Liton, M.A.
Instructor
English Language Centre
Jazan University
Jazan, P.O. Box-114
K.S.A.
ju.ksa09@hotmail.com
husal@jazanu.edu.sa

Mustafa Ahmed Ali Mahmoud, Ph.D.
Lecturer
English Language Centre
Jazan University
Jazan, P.O. Box-114
K.S.A.
maam1959@hotmail.com

Md. Khurshid Alom
Lecturer
English Language Centre
Jazan University
Jazan, P.O. box-114
K.S.A.
000khurshid@gmail.com
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