LANGUAGE IN INDIA

Strength for Today and Bright Hope for Tomorrow

Volume 6 : 6 June 2006

Editor: M. S. Thirumalai, Ph.D.
Associate Editors: B. Mallikarjun, Ph.D.
         Sam Mohanlal, Ph.D.
         B. A. Sharada, Ph.D.
         A. R. Fatihi, Ph.D.
         Lakhan Gusain, Ph.D.

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BACK ISSUES


  • E-mail your articles and book-length reports (preferably in Microsoft Word) to thirumalai@mn.rr.com.
  • Contributors from South Asia may send their articles to
    B. Mallikarjun,
    Central Institute of Indian Languages,
    Manasagangotri,
    Mysore 570006, India
    or e-mail to mallikarjun@ciil.stpmy.soft.net
  • Your articles and booklength reports should be written following the MLA, LSA, or IJDL Stylesheet.
  • The Editorial Board has the right to accept, reject, or suggest modifications to the articles submitted for publication, and to make suitable stylistic adjustments. High quality, academic integrity, ethics and morals are expected from the authors and discussants.

Copyright © 2004
M. S. Thirumalai


 
Web www.languageinindia.com

ADVERTISING LANGUAGE
THE PSYCHOLOGY BEHIND THE ADVERTISING MESSAGES
G. S. Chauhan, Ph.D.


Enticement

Advertising helps in selling. It helps in selling through the art and business of persuasive communication. With emphatic use of language, the copywriter draws catchy and memorable lines and makes his selling ideas clear before the buyers. Advertising makes a psychological impact on the consumers and so invites them to buy a product. Being loaded with psychological overtone, the language of advertising messages is subtle and mesmerising. A dusky woman will buy a tube of imported fairness cream at high price because the advertisement assures her great career and perfect marriage with instant loveliness. So, it is the psychological make up of the advertisement that makes us think that when we buy Maruti, we buy prestige; when we buy Chawanprash, we buy health and longevity.

Taking into Confidence!

A vast amount of time, money and energy go into the creative work of developing advertising appeals to influence the buying behaviour of consumers. The basic concepts in marketing tell us that it is all about satisfying consumers’ wants and needs. All appeals are created for the purpose of advertising needs and wants and sharing how the advertised products can satisfy those needs and wants.

PLEASE CLICK HERE TO READ THE ENTIRE ARTICLE IN A PRINTER-FRIENDLY VERSION.

G. S. Chauhan

Advertising Language: The Psychology Behind Advertising Languages | The Sacred Invented | Worship and Language Use in Tamil | Practicing Literary Translation: Symposium Round 8 | The Fall of the House of Usher | Socio-economic Background, etc. of the Students Who Prefer to Pursue Post-Graduate Studies in a Language in Punjab | A Peek into Some of the Linguistic Ideas of Early Gandhi | Diversities in the Speech and Language Skills Among Children With Developmental Gerstmann's Syndrome - a Subgroup of Learning Disability | A Review of Sila Basak's Book Bengali Culture and Society Through Riddles | HOME PAGE | CONTACT EDITOR


G.S. Chauhan, Ph.D
Languages Group
BITS-Pilani
Rajsthan
India
gsc62003@yahoo.com
 
Web www.languageinindia.com
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